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Yesterday...and Today was the last Beatles album to be created exclusively for the American market without the group's direct consent, and its tumultuous history seemed to bring the issue of... Beatles - Yesterday And Today
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Beatles - Yesterday And Today |
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• Manufacturer: CD • Manufacturer Part Number: CAP 1970802 • SKU: 12248351 • UPC: 602537645985 • Shipping: $0.93 • Description: Yesterday...and Today was the last Beatles album to be created exclusively for the American market without the group's direct consent, and its tumultuous history seemed to bring the issue of those albums to a head, both for the group and Capitol Records. Owing to business and market differences between England and America, the label had reconfigured every one of the group's long-players in America up to that point, and also generated a few LPs out of singles, B-sides, and EP tracks that had no U.K. equivalent on 12" vinyl -- the Beatles had tolerated it all quietly in the early days, content to go along amid the whirlwind of success they were riding, even in the face of such abominations as the original U.S. Help! album. By 1966, however, they were on a firmer footing, and well past being wide-eyed teenagers from the north of England; they'd also begun to express themselves creatively in media beyond music, and take themselves a bit more seriously, and having a bit more fun as well -- by the spring of 1966, after all, they were neck-deep into the making of the Revolver album. When confronted with what should have been a routine matter, the proposed 11-song U.S.-only Yesterday...and Today, assembling a bunch of single sides and leftover U.K. LP tracks, they delivered the notorious "butcher cover," depicting the quartet in butcher smocks, handling cuts of meat and pieces of dismembered baby dolls -- it was all their comment on how strangely albums like this one seemed to chop up pieces of their history and repertory. Somehow, Capitol Records' executives went along with gag and approved the initial design, and a print run of the album was ordered up, anticipating the usual six-figure release-date demand for a "new" Beatles LP. Then the negative reactions started coming in from record chain buyers and disc jockeys, and Capitol was soon faced with a crisis -- everybody seemed to find the cover tasteless and even grotesque, and it was possible some department store chains would refuse to stock the album. A new, tamer photo replaced the original cover, and untold thousands of copies of the original "butcher cover" sleeves were pasted over with the new picture. In the end, between the junking of artwork and some jackets, and the overtime needed to salvage the inventory, Yesterday...and Today ended up as the only U.S. Beatles album to show a loss on Capitol's books. From that point forward, there would be better coordination between England and America to prevent such near-disasters. As for the album itself, Capitol assembled four songs that had been removed from the British version of Rubber Soul, the singles "Yesterday," "We Can Work It Out," and "Day Tripper," a pair of B-sides, and offered a "preview" of the upcoming Revolver album (released seven weeks later) in the form of "And Your Bird Can Sing" and "Doctor Robert" (neither one in its final mix). Amazingly, despite origins ranging across 18 months of the band's history, it all hung together... |
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